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With every passing day, more and more businesses are leveraging chatbots — and for a good reason. The technology behind chatbots has improved dramatically over the past few years, and artificial intelligence has seen a tremendous rise in its application across industries. While chatbots used to be ineffective due to their failure to mimic real human conversations, the most powerful chatbots today closely resemble customer service representatives responding to real customer queries. They’re getting more accessible too! Appy Pie, one of the leading DIY mobile app builders, now allows users to build their own chatbots and add them to their websites or mobile apps.

In its earliest applications, chatbots weren’t able to engage customers with meaningful conversations. It was easy to tell that the responses were automatically generated, and weren’t always relevant. But now, AI-powered chatbots are getting smarter. Not only do they have the ability to respond to customer queries, but can also gather pertinent information which can be used to generate more leads and sales.

Introducing chatbots to a company’s customer service strategy presents several unforeseen opportunities. Whether the bot is used to communicate with customers, promote special discounts or events, or streamline mundane tasks, one thing is for certain—chatbots are getting unimaginably efficient at their jobs. There’s no better way to experience the future of customer service than by trying out Appy Pie’s chatbot builder, which lets you create three different types of chatbots according to the functionality you desire – drive sales, offer support, and actual agent transfers.

Through natural language programming, chatbots built on Appy Pie can respond in complete, coherent sentences. There’s no need to worry about sending out messages that don’t offer any value to customers. This helps any business look more professional and the speed at which the customers get their desired response, can spell the difference between buying a product and heading over to a competitor.

Chatbots also use machine learning to collect data which can later be used to formulate more efficient responses. Their ability to analyze customer data can prove immensely valuable for any business. The more data they gather, the better they’re able to process and understand what customers actually want. This translates to more compelling conversations at each stage of the buying process, something that only humans could do in the past.

Chatbots can also be used to send personalized messages to customers, making them feel more valued by the company. This helps in meeting each customer’s unique needs instead of using a blanket approach that often ends up falling short of expectations. Essentially, chatbots allow companies to have their own virtual assistant, quite like Apple’s Siri. Without a doubt, this is the future of customer service, and everyone has access to it right now.

Though we are talking about the wonder that a chatbot can be for customer service, sometimes there could be complicated scenarios where one of your live agents would need to step in. In such scenarios, your preferred live chat software can come to your rescue.

Appy Pie provides a powerful tool that every business should include in their arsenal. Any business that wants to take the leap into the future should seriously consider building chatbots and add them to their customer service strategy, not only for their own good but also for the benefit of their target customers.


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